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Meet Tupu Home, a home decor company founded by three Peruvian women.
SoLo Craft Fair sits down with the brand to discuss how their work is empowering Peruvian designers and supporting the millenary traditions of South American communities.
“We are Tupu Home, a purposeful home decor brand based in Europe and founded by three Peruvians living abroad!”
“We are three women on a mission to help Peruvian communities carry on their millenary traditions and heritage through the fair trade of their handcrafts, connecting Peru and the world through art.”
“This work has been especially fulfilling for our team because we have witnessed how it positively impacts future Andean generations.”
“Our partner artisans share their passion for their traditions and art by teaching their children how to weave, the meaning behind each of the patterns, and much more! In this way, the traditions of these communities are kept alive, giving us the opportunity to continue to share their art and their stories with the wider world.”
“Our brand mission is to help Peruvian communities keep their millenary traditions and heritage through the fair trade of their handcrafts while embracing the culture that we are so proud of! Our products are handmade, sustainable and unique. They are made with love by Peruvian artisans from the Andean cities of Cuzco, Arequipa, Puno, and Ayacucho.”
“Fairtrade, sustainability, high-quality and uniqueness are the pillars of our brand. To make sure that we sustain these values, we partner with NGOs and communities that focus both on the economic and personal development of our artisans. This means that we make sure we are paying the right price and value for these beautiful pieces of art.”
“We also fund training for the empowerment and personal development of female artisans, allowing them to reach their full potential and become independent business women. This includes mentoring sessions, business skills and Spanish lessons, and weaving and embroidery technical lessons.”
“Our 2021 collection is made up of colourful and earthy loom cushions, planters/baskets, soft alpaca blankets, and warm baby alpaca shawls, among some other surprises.”
“What advice would we give to others? ‘The best way to predict the future is to create it.’ The purpose of your brand will be the fuel that helps you work hard and build a unique business.”