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Meet Amara of Viola.Lilac, a jewellery designer who took advantage of a stagnant pandemic period to create her very own accessories business.
SoLo Craft Fair sits down with owner, Amara, to discuss the growth of the brand and the lasting meaning behind her jewellery pieces that she hopes each of her customers can identify with.
“I’m Amara, owner and designer of Viola.Lilac. I’m originally from Hong Kong and have previously studied design at Central Saint Martins.”
“I moved to the UK during the Covid-19 pandemic. Starting a new life in the UK, I began to design and make my own jewellery accessories during the pandemic period and eventually created my own brand. It’s become a great passion of mine to design and hand make each individual jewellery accessory in my collection. Every moment of creation can capture great beauty.”
“Having spent most of my life in an office, I realised that a change of direction was needed and so, with the disruption that Covid-19 brought, I began working on building my brand. I created my very own jewellery accessories and shared my designs among friends and family, hoping to bring joy and peace to those close to me in what had been a troublesome number of months.”
“With each piece of jewellery I designed for friends and family I managed to create deeper meanings which resonated with each recipient. Within a short time the collection had grown and Viola.Lilac was born.”
“Being a woman today, we deserve to be happier in life and connect with our inner goddess. As I created Viola.Lilac I began to recognise that we all need to nurture our qualities and pursue our passions in life.”
“Whoever we are, wherever we live, we are able to change both on the inside and out. It’s with this ethos that I came to the decision to use the slogan, ‘Be who you are and love who you are. You are free to be who you are’ for my brand, with the intention that each of our customers will cherish the essence, the inner and the larger part of themselves.”
“I pour my heart and soul into each collection, creating deeper messages that I hope each of our customers can identify with. The style of each piece is sophisticated, vintage and classic.”
“My current product range includes scarves, sweaters, clips and earrings, with the intention of launching necklaces and bracelets soon.”
“Our clothing range is ethically and sustainably sourced. We work alongside our individually selected and much loved artisan designers who use low batch production techniques.”
“Our scarves, sweaters, clips and lace sets are the most unique creations in our collection. The clip is different from that of a brooch or tie bar as it can be styled with the lace or alternatively added to a coat, top, bag or scarf to add to the appearance.”
“My top tip for other aspiring makers is to be positive and persevere as anything is possible. And remember to follow your heart with each product created.”