Meet The Artist: Sufian Ahmed

This week we spoke to artist Sufian Ahmed about his beautiful watercolour prints in our pop-up shop. We'll have his work in the shop up until the end of the month so make sure you pop in!


What was your journey to becoming an artist?

I've been drawing since I was a wee boy and did so every now and then when growing up but without any real dedication. It was only during the beginning of the pandemic when I was put on furlough from my job that gave me the time and opportunity to really practice my skills. So here I am!

What is the story and the meaning behind your art?

I've been lucky enough to have been brought up in both British and Pakistan cultures. I love representing my Pakistani side where the inspiration for my art comes from from its music and architecture.

What does your creative process look like?

I start off with sketching what I want to paint in pencil or sometimes directly in pen. Watercolours are my favourite medium. You put the wash down and it can be unpredictable how the water will flow on the paper, and I love that!

You currently have your prints stocked in the SoLo Pop-Up shop, but where else do you sell your work?

I have an online Etsy shop where I sell my originals and prints at http://sufianart.etsy.com

Where and how to sell your products

You’ve made your products, you’ve worked on your branding - now what? It’s time to start selling. This blog will talk you through the best ways to sell your products - starting from one off sales to how to get into wholesale (however, I strongly recommend starting with the former!).

Markets

Markets are a brilliant, relatively low cost way to get exposure for your products. The reason why I’ve put this first is because you get immediate feedback on which of your products people are drawn to - selling online doesn’t give you this insight.

Research the market before applying to one - think about the location in which the event is taking place and if this demographic is likely to be interested in your product - also have a look on the market organiser’s socials to see photos and videos of previous events to see what the event is like. Take a time to look at other maker’s market setups - some of these can be really impressive - use your creativity to think about the best way to showcase your products.

SoLo Craft Fair

Online

Online marketplaces are a great way to start selling your products. Etsy is probably the most popular platform to sell from as the initial listing fees are quite low and most people using the website are interested in handmade products.

However, don’t just think it is as easy as uploading your products and waiting for the orders to roll in. You will need to brief yourself on basic SEO (search engine optimisation) . If you’re unfamiliar with this, the simplest way I can explain it is this: imagine you sell a gold necklace with a ruby on it, which you name ‘Midnight Dreams’ - no one on the internet will know to search for Midnight Dreams but there will be thousands of people out there looking for ‘Gold Ruby Necklace’. So title and tag your products with something more descriptive. As well as tags, titles and descriptions, there are lots of other SEO tips and tricks to help make your products visible, and the internet is full of guidance and advice for those just starting out.

In addition to Etsy, you can sell on Amazon Marketplace, Depop, Folksy and Numonday.

Boutique Shops

Many Boutique Shops are interested in selling unique products from small businesses and this is a great chance to get your products stocked in a shop. Follow these shops on social media to see if your products would compliment their store and other stock. Most boutiques will reach out to makers they think will fit in their shop but try emailing the occasional shop - but remember not to spam! Note that most shop will expect to pay 50% of RRP.

Trade Shows

Now, Trade Shows are a big investment, so only do this once you’re very confident in your product and brand. To hire a stand at a trade show you’re looking at least £1000 with lots of additional costs. But if successful, a trade show could get you stocked in some of the biggest shops. But I really recommend doing your research prior to singing up. One of the most popular trade shows is Top Drawer.

To see what trading opportunities we have here at SoLo Craft Fair, please go here.

The Best Things to do in Elephant and Castle

The SoLo Craft Fair Shop now lives in Elephant and Castle. Over the last couple of months of being here, we have LOVED getting to know the area. There are so many incredible independent shops, restaurants and unique museums. Here is our list of the best things to do in Elephant and Castle.

Little Louie’s

Little Louie shares the same space with us in Elephant Stores. Not only do they serve the best coffee we have ever tried - and they also serve delicious cocktails, DJs and Happy Hours. The vintage furniture in the cafe bar is provided by Vintage Matters and everything is for sale.

Fix Your Cycle

This is another shop mate of ours! Fix Your Cycle is a social enterprise that works with prison to teach inmates a vocation. The can also fix your bike on site and arrange bike rides in the area.

400 Rabbits

400 Rabbits by far one of the best pizzerias in the area - the Dirty Vegan is to die for. We’re so lucky to have such great food right next door to us.

Four Quarters

Love beer? Love Arcade Games? Well, look no further, spend the night shooting zombies or playing Mario Kart whilst having a drink with friends. One of our favourite bars in the area.

Photo: Four Quarters

Greenpoint Market

A friendly shop for an Earth-gentle home, health and beauty based on Sayer Street. Come here for your refills and packaging-free shops.

Photo: Greenpoint Market

The Cinema Museum

Based on Dugard way, this hidden gem preserves the history of cinema in their collection. They also host a range of unique film showings.

The Imperial War Museum

The Imperial War Museum has always been an important, educational visit- now more than ever. Their museum is based towards Lambeth North station next to the Tibetan Peace Garden.

Mercato Metropolitano

London’s first sustainable community market filled to the brim with delicious food stalls, bars, DJs and more. Crafty Fox Market and Greenrooms Market both host regular events here.

The Nunhead Gardener

The ultimate stop for any plant lover - The Nunhead Gardener is filled to the brim with beautiful plants, pots and other green based products.

The SoLo Craft Fair Shop

To find out more about the SoLo Craft Fair Shop, please go here.

Celebrating International Women's Day with Klaudia Bodach from BLSSMGOODS

Happy International Women's Day! Today we are celebrating women, diversity and body positivity with one of our amazing traders, Klaudia from BLSSMGOODS and her beautiful body sculptures.

Klaudia, What is the story and the meaning behind your art?

'Our story began when I was just starting out with sculptures and one of the pieces came out imperfect, with cuts looking like lines through the body. Thinking of the kintsugi method, I painted it gold and posted results on TikTok. People have absolutely loved it and said it looked like stretch marks! I loved the idea and began creating more and more goddesses with different marks such as c-section, sh, ostomy bags or customised ones, such as scar after heart or spine surgery. I get a lot of messages and requests for custom pieces and I absolutely adore doing those. Knowing I brought a smile to someones face by their body being represented in art makes me happy'.

What does your creative process look like?

'I get inspired by other bodies and sexually positive art. I love shibari artwork and I wanted to include that in our sculptures. I also often work with customer's pictures to personalise figurines for them as much as possible in hope to bring more body positivity into world'.

What tips would you have for any other artists or makers looking to start selling their work?

'Believe in yourself and your art. I didn’t but I have the most supportive partner that did that for me! :) I still can’t believe that I do this for living! But on the practical side of things, I found that Etsy workis very well for us and markets of course! I think meeting & talking to people is the best way to promote your art!'

You can find Klaudia's beautiful sculptures in our shop until the end of April.

Indie Edit - Palmer Crafts

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SoLo Craft Fair sits down with Rebecca from Palmer Crafts to discuss how a spontaneous resin-making-kit purchase led to the start of a brand new business.

“My name is Rebecca Palmer and I’m from Catford in South East London. I’m the founder of Palmer Crafts.”

“I started my business in 2021 and I make a range of resin products and acrylic paint artwork. Each item is unique and handmade at home.”

“As with everyone the Covid-19 pandemic had an effect on my daily life and meant that I had to work from home whilst looking after my two year old son.”

“I came across an advert on Facebook for resin making and decided to give it a go.”

“I ordered a sample pack and a simple silicone mould to see if it was something I would enjoy doing. Having made my first creation I was hooked! I received an amazing response from family and friends and even started to sell some pieces which in turn led to the start of my very own business.”

“I have since made a wide variety of products, including ashtrays, acrylic art clocks with a resin finish, dining coasters, trinket trays and also acrylic paint artworks.”

“As my business is relatively new my goal is simply to build my brand awareness and to get more people to visit my website which will hopefully lead to more sales.”

“I live with the renowned London based street artist Nathan Bowen and we will be collaborating on a number of pieces going forward.”

“For any aspiring makers my top tip would be to keep creating things that you love. Don’t focus on the sales, but instead the passion that each piece brings about in yourself!”

Want to learn more about Palmer Crafts? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram, Facebook and Twitter for their latest updates.

Valentine's Day gift ideas from some of our Small Independent Makers

Morena’s Choice

You may think Brazilian beachwear brand, Morena’s Choice, may be showcased in a post that is occurring somewhere around the same time the Northern Hemisphere starts tilting a bit closer to the sun - say in, August, perhaps.  However, we like our gift suggestions to be original and therefore think gifting a sunshine inspired brand in the middle of winter, when outlooks generally include frosty roofs upon grey skies is actually the ideal time to start bringing thoughts of summer to your loved one.  

Hook on a nail on the wall and chose the perfect phrase for your partner, some might call that a clever multi season, multi-purpose gift “hack

A few suggestions: firstly the hand embroidered, wide-brimmed hats are not only useful for the extra protection against those UV rays (which of course are coming in buckets by April, we reckon) but whilst one is waiting to put their statement hat on and start whistling along to “the sun has got his hat on” they make perfect decorative additions to the home. Hook on a nail on the wall and chose the perfect phrase for your partner, some might call that a clever multi season, multi-purpose gift “hack”. They are also decorated with love hearts in lieu of exclamation points no less! We have choices from “Good Vibes”, “Sunshine” and if your valentine is partial to a bit of sass “Not today”.  Now, we think whilst they await the arrival of said sunny day if it is displayed in sight next to the coat rack, or mirror, every time they glance at it that the imagination will do a quick transportation and certainly activate some warmth neurotransmitters, both for the hat and the romantic devil who thought up such a surprise gift.  Next suggestion: bodysuits that double up as swimwear.  If anyone has the eye for vivacious and colourful prints, it’s native Brazilian, Liane, who embroiders the hats and sources the bodysuits.  After over a decade in London she started Morena’s Choice knowing exactly what to choose when bringing her influence to London.  The bodysuits can be worn over high-waisted jeans and underneath a cardigan - or used as swimwear and whipped out at your local leisure centre (why not?) or for your Harvard application video (Elle Woods would certainly approve) or on Brighton beach (until we get to Rio that is!). 

Robert Silver Pottery 

 If this Valentine’s day is calling for you to give your significant other some loving acknowledgement, and you want to engage in the romantic ritual but go beyond the purely commercial associations that the date has come to conjure for so many, we think a pottery gift can symbolise many sentiments: commitment, togetherness, stability and beauty - all the things that are meaningful year round, not just in February.

SoLo is therefore delighted to be featuring a selection of Robert Silver’s work.  A Potter turned Writer and Teacher, who has now returned to his original vocation, where he desires to create pieces that are not only artistic expressions but durable pieces that are also meant to be seen (no need to put these in then far back of any cupboards). We think a pottery piece, whether as a full set - or a singular jug or espresso cup, speaks of lasting significance.  Here you present something that will follow you from home to home, and perhaps even generation to generation.  The everyday use of the item adds to the romance of its origin being a gift from one love to another.  The roots that you build together figuratively in your relationship, over time, can be remembered automatically, unconsciously, whilst you both go along with ordinary, daily, things. The sentiment is remembered over the enjoyment of these simple things - the first sip from your morning coffee, or serving tea to a friend or neighbour.  The thought remains within the piece and grows in meaning, as you bring it out and use it often.

...what I really like is the idea that people should want to use my work, ideally every day.”
— Robert Silver

 We have three colours in stock: navy blue, ivory/cream and an earthly brown.  Others have described Robert’s work as “Post Industrial, Steam Punk and Art Deco-meets-Leach”.  He says “All labels I can live with, that imply a little attitude…However, what I really like is the idea that people should want to use my work, ideally every day.”  Check out more of Robert’s work on his website where he also keeps a blog. 

Indie Edit - Rose Chocolates

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Meet chocolatiers Jonathon and Justine, the founders behind Rose Chocolates.

SoLo Craft Fair sits down with the pair to discuss how the bespoke brand came into being and what customers can expect from the moment they open the box to that final, lasting taste.

Jonathon has been a chef for almost 10 years and a pastry chef for nearly 8 years. He’s also a chocolatier – the Rose Chocolates brand began after he took a number of chocolate making courses and discovered a passion for creating beautiful flavours and tastes.

Jonathon has worked in a variety of settings including hotels, restaurants, and private member clubs such as Tom’s Kitchen, Blue Print, Charlotte Street Hotel, Hotel Cafe Royal, The Hari, and many more!

Justine is the content creator for Rose Chocolates and the chocolate designer, hand painting the chocolate art. She is also a paediatric nurse, with training in the assessment and treatment of mental health. She hopes to help heal and encourage feelings and expressions with her chocolate designs.

Rose Chocolates began because both Jonathon and Justine believe in mindful eating and creating a beautiful, bespoke experience through art, food and self-care.

“We believe food should be eaten mindfully so we take pride in creating a full experience from opening the box to the very final taste.”

Rose Chocolates is a small, handmade chocolate business that began in 2018 after the completion of much research, testing and trialling.

The aim was to create luxury handmade chocolates that are bursting with flavour and beautifully crafted. The pair also wanted the consumer to indulge in a mindful and pleasurable self-care experience evoking therapeutic, emotional and mouth-watering feelings.

The brand specialises in creating bespoke, personalised, luxury and divine chocolates as both gifts and for events.

“The most valuable aspect of Rose Chocolates is that our customers are able to create chocolates that are personal for them, for their desires and their wishes. We want to add that special touch to your event or provide that ultimate gift!”

The chocolates are handmade using fresh ingredients. They are painted by hand to create a more unique, mindful gift.

“Not only can chocolates boost our mood but, together with their artistic design, they can also stir up a soothing, mindful emotion and a synesthesia experience for the consumer.”

Jonathon and Justine have created chocolates for many events including weddings, anniversaries, company launch events, as company gifts, and as part of a series of master class events. Customers can personalise from a range of flavours and even have the option of suggesting specific flavours, shapes, designs and colours. The brand also creates chocolate art for occasions, often with an underlying and thoughtful message. Their Mother’s Day chocolate collection, for example, communicates the feeling of motherhood with spring fruits and flowers painted on chocolate macaroons, and their Zuri African collection celebrates black history and art.

“Our aim is to create beautiful experiences combining chocolate and art. We hope to create a self-care indulgent treat to gift, to enjoy for yourself or to have at a memorable event.”

Jonathon and Justine hope to expand the brand going forward and reach a wider audience by supplying to more shops. They advise other aspiring makers to keep on striving and to remain consistent. “It may seem like it is taking a long time to receive results but consistency is key! Know your product, love your product, know what makes your product the best and spread the word among others.”

Want to learn more about Rose Chocolates? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.

Indie Edit - BEAU Polish

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Meet Siána, founder of the vegan friendly nail polish brand, BEAU Polish.

She hopes to take the nail industry by storm as she sets out to create a collection of vibrant designs to empower marginalised communities.

“I'm Siána, a product designer by day and a nail polish manufacturer by night. I have worked in the licensing industry my whole career and with this, I fell in love with many forms of artistic creation. When I had a corporate job that required me to dress formally, the one way I could really express myself was through my nails and nail art. From here I developed a passion for nail design and decided to take this a step further.”

BEAU Polish has a vegan friendly and cruelty free formulation.”

“The bottle and ingredients are all sourced in the UK, ensuring we lower our carbon footprint from 2021. All my products are manufactured in my home on the outskirts of London.”

“My dream wouldn’t have become a reality were it not for the huge amount of support I receive from my family and friends, from packing large orders to the moral support, and not to mention my wonderful customers.”

“My journey began when I qualified as a level 2 Nail Technician in 2017 – a decision that felt like a natural progression given my long established love for nail polish and art.”

BEAU Polish was born out of a passion for vibrant nail polish colours and a desire to make some incredible designs that you don’t typically see on the high street.”

“From street signs to branding, colour engulfs the world in which we live, and I believe the colours that we choose to wear say a lot about us as individuals.” 

“As the founder of BEAU Polish, my mission is to make you feel as beautiful as possible by offering you a product in which you can express yourself freely.”

“I believe that nail polish has no gender, no race, no class – it has no societal bias and is therefore a blank canvas for you to use at will without judgement.”

BESI - Brightness, equality, sassiness and integrity form the cornerstones of the brand.

BEAU is bright and bold and this is reflected in the collections. We all deserve to be seen, to express ourselves and to tell the world that we are not going to hide. We are unique and beautiful.”

BEAU is built on equality. Wear without judgement in whatever way you identify with.”

BEAU will forever represent sassiness, empowering you so that you wake each morning to declare to the world who you are.”

BEAU is built on love and integrity, with gifting at its forefront so you can extend the love to others.”

“With each of these four brand values, I hope to empower and support you in your journey of self love and general bad-arseary! I will be expanding the BEAU portfolio to include more vibrant products that compliment nail polish but also add to the fun of bath time. While we support the Switchboard LGBT+ charity, we will not stop there in our mission to give back to marginalised communities.”

“It is in my heart, and therefore in the heart of my brand, to create a safe space for everyone to express themselves freely.”

“My advice to creators who want to start their own business is creating something from scratch that people want is such a beautiful experience, and well worth the initial struggle that each startup goes through. Don’t expect your product to be perfect at the beginning – over time you’ll get better at your craft. Don’t wait for perfection to launch your brand! Get going and adapt as you move forward. Creating a product isn’t about perfection, it’s about joy. Avoid comparing yourself to other makers – it’s the quickest way to lose sight of your goals and achievements. Besides, are you even trying if you don't make mistakes along the way? No one is perfect, and no one can do you better than you!”

Want to learn more about BEAU Polish? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram, Facebook and Twitter for their latest updates.

Indie Edit - Soul and Style

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SoLo Craft Fair sits down with Sarah from Soul and Style to discuss how one woman’s passion for yesteryear’s fashion has led to her very own indie business.

“I'm Sarah and I am the one woman band behind Soul and Style shop. To cut a long story short, I was born in the wrong era and I now make 60s and 70s inspired earrings and hair accessories to feel nostalgic about it! I am based in southeast London.”

“I started Soul and Style as I felt that there was a huge lack of earrings that reflected my favourite decades – the 50s, 60s and 70s – and I always found it so hard to find those types of styles.”

“It was during lockdown that I started to get creative with polymer clay and I began to make the items I wished I had always had!”

“I make the earrings myself and have since branched out into hair accessories and wall art prints.”

“My most popular item are my 70s wallpaper inspired dangle square earrings which are designed using typical 70s colours – yellow, brown and orange.”

“I have a new product which will be coming soon, but I don't want to let up on the secret yet! My next collection will be an all out 70s restock and I’m crossing my fingers for a few collaborations with some other small businesses.”

“I’d encourage anyone looking to start a new business not to give up! It took me a few weeks, perhaps even a month, to even get my baking temperature and timings right when I first started out and I was close to giving up so many times. I persevered and I am so thankful that I did because my small business has brought me so much joy and creative fun and introduced me to the wonderful small business community.”

Want to learn more about Soul and Style? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram, Facebook and Twitter for their latest updates.

Indie Edit - Art by XRDH

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Meet Art by XRDH, an artist and activist who uses her work to raise awareness for the mental health community.

SoLo Craft Fair sits down with founder of the brand, Xilesia to discuss how her own journey influenced the direction of her work, the charities she now works alongside and the important changes she hopes the creative industry will adopt.

“I’m Xilesia Dwyer Henry. I’m a multi-disciplinary artist with a current focus on digital and 2D art. I create artwork based on pertinent social issues that I myself have experienced or through the stories of people who I know have encountered. My own journey, however, has not been without difficulties.”

“I have lived a life full of contrast and extremes, from rich to poor, good health to poor health, mentally well to mentally unwell.”

“I have experienced many challenges but each has helped me to understand the difficulties that many people can, and do, live with. I am grateful and fortunate to have survived many of these complex experiences. Indeed, I’ve become increasingly appreciative for the good and bad within my life, and have become far more self-aware of the lessons that can be learned from the experiences I’ve come up against.”

“I studied a bachelor’s degree in Fine Art at Central Saint Martins having previously studied Art, Design and Sociology.”

“The work I create illustrates the concept surrounding injustices and groups that are treated unequally.”

“This has been a journey that I began to explore from 2014 after a tragic death of someone I knew as a result of mental illness. That moment led to a self-discovery of how I chose to practice art, and the important crossover into advocating different topics.”

“It became important for me to focus on the voices that were stigmatized, and I began using my artwork to draw attention to these.”

“I would refer to my art works conceptually as advertisements. I began trying to work alongside charitable organisations. Although this required a lot of work, it remained hugely important and a goal that I was determined to achieve in my artistic and conceptual journey.”

“While addressing stories of those who were experiencing stigma due to mental illness, I began to explore my own emotions. Moreover, those close to me began sharing their experiences which in turn supported and strengthened my work. I discovered more about mental health through the stories of those I knew, but also the world I live in and the enormity of the change that was needed.”

“I knew I couldn't be the solution to the problem but I was aware that the amplification of other people’s voices could draw attention to the issue and pave the way for how change could be created.”

“After graduating and further introspection I began creating a newer series of works. I gained confidence in drawing on my own experiences with mental health and specifically focusing on chronic illness and the female body.”

“In using my art as a form of communication I have been fortunate to realize a major dream in being able to use my own experiences and those close to me to raise awareness of an important subject matter and to support charities too. I hope that by doing this I will be able to support those who have had similar experiences but don’t know who to turn to, and also to empower my own and other people’s voices too.”

“Going forward I hope to invest money so that I can continue my work on a wider scale, while supporting charities that support our community. I donate a portion of the income I earn from selling my artwork to these charities and so, while funding limitations create barriers to who receives the help and how much help is available, charities can continue to have a backbone to support others like me. I have worked with both MIND and BEAT and have future plans to collaborate with RASASC as well as many more charities.”

“I am currently liaising with companies such as Boots, John Lewis, and several others where my work will be sold through shops in addition to fairs. This will accelerate how many people and charities I can help and create an income for myself.”

“During my time at university there was an unwritten but very apparent narrative that required aspiring artists to pigeon-hole themselves within a predetermined category in order to succeed. We were told to forget our own identity or belief systems and instead that if we wanted it bad enough we would need to conform to succeed. I think the establishment needs to be changed! Rip up the old rulebook and allow more freedoms within the art world to create more spaces in high end establishments for marginalized artists to create and gain recognition. We need to address and rectify the huge exploitation of those working in the creative industry to ensure they get paid an honest wage. It would also be welcome, inspirational and hugely important to the field of historical art to study artists from various backgrounds, particularly those who aren't from well-connected, aristocratic and well-off families.”

“I encourage aspiring artists to follow companies on social media who align with your values, or sign up to their newsletter via email or post if you don't have social media. Try to attend any meetings, discussions or talks which will help you find like-minded people and even signpost you to other groups to join. Connecting with others will keep you up to date with current issues and developments within the industry.”

Want to learn more about Art by XRDH? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram for their latest updates.

Four Sustainable Businesses (that are in our SoLo store today!)

Beach l​over or not, we all agree that plastic waste destroying marine life and polluting pristine white sands is a horrifying image.  As the population at large is slowly starting to wise up and make changes to our mass consumption of single use plastics, artists and creators are finding innovative ways to use sustainable products from our collective waste.  Sabrina Dragusanu who studied jewellery design at Central St Martins has successfully made use of recycled plastic in her jewellery collections.  Visually the pieces stand alone as coral inspired jewellery, instantly transporting you to some of earths exotic mysteries that lie it’s reefs, the pieces stand as a reminder of what we stand to lose when we ignore sustainable practices, but more positively just how much we can achieve when we make choices to support sustainable practices. 

 

Another consideration when tackling sustainable shopping is emissions.  When buying locally from smaller, independent sellers, we help lower the emissions that go into the production and shipping of mass produced textiles.  That’s why we are proud to showcase Baash and Lime who are on trend and ready for you to add a staple bucket hat to your collection with the same wide variety of print and colour you may expect to find on usual fast fashion hauls.  They have a vibrant variety of prints instantly brightening your day and transporting you to a sunny destination whether you are covering your hair on a rainy day, or actually accompanying you to a far away destination as your sun protection and fashion accessory!  All handmade in the U.K., you can rest assured that the traditional practices of fast factory fashion are not on your shoulders, or head! 

 

Do you lust after the idea of getting your hands on the latest coveted designer bag?  Is the luxury fashion industry a fantasy or fix you can’t quite let go of, à la Carrie Bradshaw?  Well, we all have our vices.  No judgement here.  Although, we’ve got a proposition you may like.  Bits and Totes have stepped in to make use of the designer waste scraps (that don’t quite make it into Carrie’s closet) and put them into production in their fabulous range of tote bags.  Often two tone in style, these bags are made from some of the finest materials.  English herringbone to French Linen, from Gucci scraps to Hermes;  they are timeless and are an elevated equivalent to the usual canvas tote.  So, if you want to feel a touch of the designer luxury whilst swapping your old plastic shopper for one of these it may make walking past the mannequins on Regent Streets that touch easier, as you may be holding a piece of the designer Wishlist already, that will stay in style every season! 

 

Gifted Hands Africa is not just tackling the issue of sustainability by using materials that are environmentally friendly and easily recycled, they are supporting single mothers in Africa to earn a living through their crafts, enabling them to support their families.  They manage to curate a collection ranging from Christmas stockings, cross-body bags, hand woven baskets, an accessories line and more whilst still focussing on the importance of organic and raw materials.  Fast becoming a favourite at our SoLo shop, take a peek at some of their collection below and come along to check out the rest in store for a shopping experience that ripples in a positive way across the globe. 

Indie Edit - Sophie Minto Illustration

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Meet Sophie Minto Illustration, an illustrator with a fondness for the great outdoors.

SoLo Craft Fair sits down with Sophie to discuss how she creates each piece of unique artwork and the challenges facing a new, small business.

“I am a freelance illustrator currently living in South West England. My work represents a deep fascination with the outdoors and nature, often inspired by travel.”

“Growing up by the sea, many of my ideas are based on memories of regular adventures on the water or exploring local landscapes.”

“I begin each piece with a simple freehand sketch and go on to vectorise and build colour digitally. All of my work shows a watercolour aesthetic that I layer with brush tools to make each design look more natural and truer to the environment that I am illustrating.”

“I began selling my work as prints on Etsy in 2019 at the start of the pandemic. I really wanted to both share my passion for the places I have been to and create a relaxing aesthetic in the form of wall art. I also felt that when so many of us were unable to travel it was important to bring a bit of visual escapism into people's lives.”

“I am in the process of creating new prints to add to my shop as well as packs of greetings cards. In the next couple of weeks I will be adding Christmas cards to my shop too.”

“I have learnt to keep pushing my products out to a wider audience even though I am still a small business.”

“I am learning to believe people will like and buy my work even when I haven't had a huge amount of people discover my shop yet. I have also learned along the way which prints sell best and that less is sometimes more on my shop page.”

Want to learn more about Sophie Minto Illustration? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram for their latest updates.

Indie Edit - Soniartgallery

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Meet Sonia Carvalho of soniartgallery, a Brazilian abstract artist who turned to art as a mechanism for managing her mental health.

SoLo Craft Fair sits down with Sonia to discuss the inspirations behind her works and her plans to grow the brand. 

“I was born in Brazil but have lived in Europe for 20 years. I dedicate my art to memories of my childhood and the immigrant women of London who welcomed me with open arms.”

“I was born with a condition that allows me to travel the imaginary world, which helped my mental health in a very troubled childhood.”

“The ADHD that I suffer with has never deterred me from pursuing my interests. I've been painting since I was 16 and, despite having other priorities, have dedicated myself to art seriously for more than 10 years.”

“My paintings are inspired by my country where I spent my childhood and the immigrant women of London who welcomed me with open arms. They are decorative frames of various sizes and small acrylic souvenirs.”

“I intend to convert my canvases into prints and graphic art for a more dynamic commercialization. I would also like to showcase my work by participating in craft fairs.”

“My top tips for aspiring makers would be to create something original and to have the confidence to act on your own intuition and aspirations. Be sure to work with quality products even if you have to produce the raw material yourself.”

Want to learn more about Soniartgallery? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.

Indie Edit - Viola.Lilac

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Meet Amara of Viola.Lilac, a jewellery designer who took advantage of a stagnant pandemic period to create her very own accessories business.

SoLo Craft Fair sits down with owner, Amara, to discuss the growth of the brand and the lasting meaning behind her jewellery pieces that she hopes each of her customers can identify with.

“I’m Amara, owner and designer of Viola.Lilac. I’m originally from Hong Kong and have previously studied design at Central Saint Martins.”

“I moved to the UK during the Covid-19 pandemic. Starting a new life in the UK, I began to design and make my own jewellery accessories during the pandemic period and eventually created my own brand. It’s become a great passion of mine to design and hand make each individual jewellery accessory in my collection. Every moment of creation can capture great beauty.”

“Having spent most of my life in an office, I realised that a change of direction was needed and so, with the disruption that Covid-19 brought, I began working on building my brand. I created my very own jewellery accessories and shared my designs among friends and family, hoping to bring joy and peace to those close to me in what had been a troublesome number of months.”

“With each piece of jewellery I designed for friends and family I managed to create deeper meanings which resonated with each recipient. Within a short time the collection had grown and Viola.Lilac was born.”

“Being a woman today, we deserve to be happier in life and connect with our inner goddess. As I created Viola.Lilac I began to recognise that we all need to nurture our qualities and pursue our passions in life.”

“Whoever we are, wherever we live, we are able to change both on the inside and out. It’s with this ethos that I came to the decision to use the slogan, ‘Be who you are and love who you are. You are free to be who you are’ for my brand, with the intention that each of our customers will cherish the essence, the inner and the larger part of themselves.”

“I pour my heart and soul into each collection, creating deeper messages that I hope each of our customers can identify with. The style of each piece is sophisticated, vintage and classic.”

“My current product range includes scarves, sweaters, clips and earrings, with the intention of launching necklaces and bracelets soon.”

“Our clothing range is ethically and sustainably sourced. We work alongside our individually selected and much loved artisan designers who use low batch production techniques.”

“Our scarves, sweaters, clips and lace sets are the most unique creations in our collection. The clip is different from that of a brooch or tie bar as it can be styled with the lace or alternatively added to a coat, top, bag or scarf to add to the appearance.”

“My top tip for other aspiring makers is to be positive and persevere as anything is possible. And remember to follow your heart with each product created.”

Want to learn more about Viola.Lilac? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram, Facebook and Twitter for their latest updates.

Indie Edit - Kausheya

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Meet Kausheya, an ethically conscious brand designing handmade silk accessories. SoLo Craft Fair sits down with founder Kavita to discuss her passion for ahimsa silk and the process behind her product range.

“I’m Kavita Rao, co-founder of Kausheya. I’ve completed a post-graduate in fashion design and clothing technology in India, and worked for a designer in India and London for almost five years.”

“After becoming a mum to a wonderful daughter, I was eager to start something that I loved. Having been born in India, I was introduced not only to the regular soft shiny version of silk but also the raw, wild, ahimsa (non violent) variety. I couldn’t help but fall in love with this fabric and wanted to share its qualities with everyone else. And that’s how Kausheya was born.”

Kausheya is a brand that designs handmade silk accessories with its roots firmly planted in the authentic and timeless traditions of silk weaving.”

“As is often the case, discussions on Kausheya began around the kitchen table. The idea was to create something beautiful, to help heal the environment, to enable equality, to empower makers, to rediscover forgotten heritage, to reduce pollution and to create a mindful, sustainable lifestyle. We were determined to create an enterprise that promotes responsible making and mindful consumption.”

“Our products are made with thought and attention given to the various aspects of design, nature and people over the lifetime of the product. Our belief is to foster the creativity of the weavers and craftsmen rather than force scaled up conformity.”

“The colours we use are from natural and non toxic resources to ensure the products are gentle on the skin and the environment. We try to use the natural colour of yarns to reduce water footprint and pollution.”

“Our Muga silk “Wild Beau” scarf is a perfect example of a natural coloured silk scarf, the use of which goes back to ancient times. The hand block printed scarves are printed with non toxic dyes by generational artisans. We hope to create products that can be enjoyed for a long time and which leave a positive, lasting impression on the consumer.”

“As with all small businesses, the pandemic has had an impact on Kausheya. We hope our brand will emerge stronger and taller with plans to grow the collection in the near future. With each Kausheya product bought, an information booklet is included that explains how we reuse and upcycle our scarves and other accessories.”

“We would be happy to take back used scarves and give them a new life. We have also started to produce masks with wild silk which are breathable and easy to care for.”

“We hope to inspire upcoming designers and manufacturers to use wild and non violent silk and help them source the material from authentic suppliers. We encourage artisans and craftsmen to use and rediscover traditional weaving techniques.”

Want to learn more about Kausheya? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.

Indie Edit - Tupu Home

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Meet Tupu Home, a home decor company founded by three Peruvian women.

SoLo Craft Fair sits down with the brand to discuss how their work is empowering Peruvian designers and supporting the millenary traditions of South American communities.

“We are Tupu Home, a purposeful home decor brand based in Europe and founded by three Peruvians living abroad!”

“We are three women on a mission to help Peruvian communities carry on their millenary traditions and heritage through the fair trade of their handcrafts, connecting Peru and the world through art.”

“This work has been especially fulfilling for our team because we have witnessed how it positively impacts future Andean generations.”

“Our partner artisans share their passion for their traditions and art by teaching their children how to weave, the meaning behind each of the patterns, and much more! In this way, the traditions of these communities are kept alive, giving us the opportunity to continue to share their art and their stories with the wider world.”

“Our brand mission is to help Peruvian communities keep their millenary traditions and heritage through the fair trade of their handcrafts while embracing the culture that we are so proud of! Our products are handmade, sustainable and unique. They are made with love by Peruvian artisans from the Andean cities of Cuzco, Arequipa, Puno, and Ayacucho.”

“Fairtrade, sustainability, high-quality and uniqueness are the pillars of our brand. To make sure that we sustain these values, we partner with NGOs and communities that focus both on the economic and personal development of our artisans. This means that we make sure we are paying the right price and value for these beautiful pieces of art.”

“We also fund training for the empowerment and personal development of female artisans, allowing them to reach their full potential and become independent business women. This includes mentoring sessions, business skills and Spanish lessons, and weaving and embroidery technical lessons.”

“Our 2021 collection is made up of colourful and earthy loom cushions, planters/baskets, soft alpaca blankets, and warm baby alpaca shawls, among some other surprises.”

“What advice would we give to others? ‘The best way to predict the future is to create it.’ The purpose of your brand will be the fuel that helps you work hard and build a unique business.”

Want to learn more about Tupu Home? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.

Indie Edit - MakeADaze

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Meet MakeADaze, a bright and bold craft designer inspired by vintage vibes and retro styles.

SoLo Craft Fair sits down with founder Laura to discuss brand inspirations, plans to expand her product range and the recommendations she’d offer to other designers new to the indie business scene.

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“I’m Laura and I run MakeADaze from my dining room table in Surrey. MakeADaze is the home of bright and bold polymer clay pieces that make a statement. Each piece is handmade and unique with a nod to vintage flair and fashion.”

“I started MakeADaze in the summer of 2020 after months of furlough, finally deciding to follow my dream of starting my own creative business.”

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“The name MakeADaze comes from my childhood when, on weekends, we’d have “Maker Days” and do craft activities using leftover yoghurt pots, lolly sticks and endless pipe cleaners.”

“I thought about what I wanted MakeADaze to be and most of all, I want it to be about the kind of joy we experience as kids. That feeling when you hear your favourite song blasting on the radio, the taste of a cold fizzy pop drink or ice lolly on a hot day, the delight at doing something cool for the very first time and someone else is there to witness your wizardry.”

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“I’m inspired by gorgeous vintage prints and designs from the 60s and 70s as well as the works of Jim Henson and other retro kids’ entertainment. My general personal aesthetic is Retro Kids’ TV Presenter or Character so naturally this theme appears in my work a lot!”

“My products have a real focus on statement accessories from earrings to necklaces and even matching hair clips. I’ve got lots of new designs constantly in the works and I’m hoping to spread my creative wings into other areas including homeware and print works. I’d love to work with other makers and business owners to create amazing vintage inspired looks.”

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“My number one tip for other aspiring makers it to keep going! It’s the hardest thing to do when you feel like you’re the biggest imposter and that everything you make is not good enough but be assured that everything you do is a learning curve and a way forward. Learn from your mistakes, take positives from your creations (even if it’s to try something different the next time) and always support fellow small biz people because they’ll be your biggest cheerleaders!”

Want to learn more about MakeADaze? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram, Facebook and Twitter for their latest updates.

Indie Edit - Sonja Bessant Jewellery

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Meet Sonja Bessant Jewellery, an artisan designer specialising in the creation of bespoke and timeless jewellery pieces.

SoLo Craft Fair sits down with founder Sonja to discover how a hobby can transpire into a fully-fledged indie business, the best-sellers in her collection to-date, and the skills she’s working on to expand her growing jewellery range.

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“I’m Sonja, a jewellery designer using new and recycled silver and gold to make timeless jewellery, often with clean and geometric lines.”

“I grew up in a small German town where my parents ran a family jewellery business, so jewellery has always been a part of my life. From a young age I would spend quite a bit of time in our family workshop experimenting with different materials and tools.”

“In my early twenties I moved to London. After university I worked as an event manager for many years. I loved the job but always missed being creative with my hands, and so decided to start attending jewellery-making evening classes as a hobby.”

“Many years later I became a mum and this massive lifestyle change allowed me to re-evaluate my whole life. I decided to give jewellery a go. And I’m now extremely proud to have grown my original passion and hobby into my very own small indie business.”

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“All my pieces are originals and handmade in my South London studio with a real enthusiasm for making beautiful and, most importantly, wearable jewellery.”

“I still struggle sometimes to find enough time in my workshop to design new collections, fulfil orders and complete all the admin and marketing that’s required. But I absolutely love what I do, the freedom and creativity it gives me, and the ability to be my own boss.”

“The highlight for me is the creation of commissioned pieces. Working closely with clients and turning their ideas into a piece of jewellery which they will treasure for many years to come is a real privilege and one of the most satisfying aspects of my job.”

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“Over the years I’ve developed different jewellery collections, all with a focus on clean, geometric lines, simple shapes and timelessness. London, as a big, bustling city, certainly inspires my collections a great deal as does the simple beauty of nature with its incredible structures and natural patterns.”

“Many customers return to buy gifts for their loved ones. Earrings and rings are by far the most popular pieces in my collection. My pearl ring with a twist is a very popular choice as well as my ‘hidden treasure’ collection. For the summer, many customers buy anklets and dangly earrings as an accessory for their wardrobe.”

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“I’m always interested in new skills and techniques and I recently completed a course in advanced stone-setting, so I’m now working on a new collection incorporating more precious stones into my designs. Rings lend themselves beautifully to be adorned with colourful, precious stones. I’d love to develop a wedding and engagement ring collection. So far, I’ve done these on a commission basis, but it would be great to have these in my online shop permanently.”

“The most invaluable advice I’d give to aspiring makers would be to “just go for it!” Don’t wait for the right moment. It’ll never come, and there will always be an excuse not to explore something new. Attend local courses to learn and develop the discipline and skills you’d like to have.”

“Don’t be afraid to ask around and contact other makers; we’re a friendly bunch and have all been in the same boat before and are always happy to help like-minded souls. Also, have a social media presence and spend some time developing skills around that. It will really help you to get your designs in front of more people than just friends and family.”

Want to learn more about Sonja Bessant Jewellery? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.

Indie Edit - CraftySmith

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Meet CraftySmith, an entrepreneurial mum with a passion for cross stitch. SoLo Craft Fair meets founder Laura to discuss how the business evolved and her plans for a growing embroidery range.

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“Hello, I'm Laura. I am a passionate crafter who has been doing this both personally and professionally for the last 10 years. I have a Degree and a Masters in Product Design. I love designing and creating things which has led to the start of my very own business.”

“I have a space in my house that is my little crafting area where I make and design everything but hopefully I'll upgrade to spare room soon. I currently live in Surrey but I move around so much that who knows where I'll be in the next couple of years.”

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“I am a very crafty person. I'm always starting projects and making things. One of my craft skills is cross stitch which I have been doing for many years.”

“Whilst I was pregnant I wanted to make something for my newborn and, as my mum had made lots of beautiful cross stitch for me, I thought I could make one for my daughter. I couldn't find any designs that were what I wanted so I designed my own.”

“I loved making the embroidered designs and that inspired me to start creating some other patterns which eventually became CraftySmith. With a full time job, a small business and a toddler, life can be very busy but I love it!”

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“I am constantly designing new kits and even non-cross stitch ones which I’m excited about. My current obsession is plants so I'm in the middle of designing a cross stitch range featuring all my favourite plants.”

Want to learn more about CraftySmith? Find their products in the Indie Maker’s Shopping Guide, head over to their website to shop their full range and follow them on Instagram and Facebook for their latest updates.